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Rotterdam · in the studio

Odd Lot

Frame 01 / 05 · Tidewater Ferry Co.

Tidewater Ferry Co. · Wayfinding

A design studio in Rotterdam. We make identities, packaging, typefaces and motion that people recognise from across a room.

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Selected work, 2022–2026

Point at a title to see the work.

  1. 01TidewaterTidewater Ferry Co.Wayfinding and timetables · 2025
  2. 02HaldeHalde CeramicsPackaging · 2024
  3. 03Night ShiftNight Shift RadioMotion identity · 2026
  4. 04MarlowMarlow Public LibraryTypeface and signage · 2023
  5. 05OrchardCommon Orchard CiderLabels and illustration · 2022

Most briefs ask for the same thing: be noticed. So we look for something the client already has that nobody else does, make it impossible to miss, and keep it identical everywhere it appears. That last step is where most identities fall apart.

  • 9designers
  • 212projects since 2014
  • 1working day to reply

Figures are invented for this demo.

“They found the thing we had stopped seeing in our own brand.”
Ines Walraven, Head of Marketing, Tidewater Ferry Co. (fictional)

Frame 06 · Your project

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Frame 01 · Tidewater Ferry Co. · Fictional client

Tidewater

Wayfinding and timetables · 2025

The brief
Four ferry lines, one harbour, and timetables nobody could read in the rain.
What we made
A colour for each line and one large size for departure times, on boards, tickets and the app.
What changed
Questions at the ticket desk fell by a third in the first season.

Frame 02 · Halde Ceramics · Fictional client

Halde

Packaging · 2024

The brief
A potter moving from markets to shops, with boxes that looked like shipping cartons.
What we made
A box for every piece, each printed with its own glaze line across the lid.
What changed
Two department stores took the range within a year.

Frame 03 · Night Shift Radio · Fictional client

Night Shift

Motion identity · 2026

The brief
An overnight station whose logo looked asleep.
What we made
A mark that moves with the signal. Its rings widen with the voice on air.
What changed
Listeners started posting the ident on its own.

Frame 04 · Marlow Public Library · Fictional client

Marlow

Typeface and signage · 2023

The brief
Nine branches, and nine different signs for the same thing.
What we made
Marlow Text, a typeface for reading signs from a distance, and one sign family for every branch.
What changed
Every branch now orders signs from the same file.

Frame 05 · Common Orchard Cider · Fictional client

Orchard

Labels and illustration · 2022

The brief
A cider from a single orchard, sold beside fifty that claim the same.
What we made
A label drawn from the orchard's planting map, row by row.
What changed
Reorders from bars doubled in the second summer.